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IRIS Issue 34

7 Must-Know, Bold Summer26 Eyewear Trends
Plus Free National Sunglasses Day Downloads, Is 2026 the Year of the Optician, and 8 Green Practice Tools.
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Summer trends

This season, eyewear and sunwear design directions are bold and authentic. From audacious animal prints and unexpected color pairings to loud luxury (a marked departure from luxury’s quiet era), the Summer 2026 eyewear season delivers an enticing new direction. Take a tour of the season’s seven most standout specs trends right here in Insight Media’s IRiS Magazine.

Catch IRiS + 7 Trends Here.
Is 2026 the Year of the Optician?

In the first feature in our exclusive three-part series on the changing face of opticianry, we unpack the profession-elevating mission of the United Opticians Association (UOA), from advancing education to new certification legislation. The UOA 2026 Leadership Conference kicks off today—stay tuned to our social channels for updates.

Read Here 
National Sunglasses Day

With National Sunglasses Day approaching on June 27, The Vision Council Foundation is sharing an Ultraviolet (UV) Rays Fact Sheet to help eye doctors and practice staff educate patients on the importance of wearing sunglasses. Additional free resources and downloads are also available to help practices to celebrate sunwear.

Get Resources Here
Sustainability Matters

Want green guidance? Tap into a lineup of national and local sustainability organizations that can help independent practices shore up eco structure, staff education, transparency, and marketing.

Learn More.
IRIS Magazine

Have you seen IRiS? An innovative, new interactive magazine designed for ECPs by our award-winning team, IRiS is packed with the latest eyewear fashion, key practice strategies, videos, and more. 

Meet IRiS Here.

Join our social community, where exciting things are happening.

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