IRIS is an exciting new, interactive digital magazine for eye care professionals, covering everything from Eyewear Style and Retail Intelligence to Practice Management and Today’s Biggest Practice Trends and Opportunities. Our Fall/Winter 2026 issue of IRIS is packed with practice-boosting articles, actionable strategies, peer-to-peer video interviews, and social media activations! This issue’s must-read articles include:
• 5 Key F/W26 Eyewear Trends patients will love
• The AI Bootcamp with a simple framework for choosing the right AI tools
• The Practice Primer unpacking the real facts on aesthetics and eye care
And much more!