Welcome to a New, Interactive Digital Platform from an Award-Winning, Forward-Thinking Team.
Our Mission? Empowering Eye Care Professionals with Business Insights.
Insight Media™ is a new, interactive digital media platform for eye care professionals, providing crucial business insights to navigate a complex market.
Our focus is specifically on the business of vision—providing ECPs with intelligent practice management and retail management insights, strategies, and peer-to-peer supports.
We deliver a fresh, highly modern approach to trade media, unpacking on-point information, market trends, practice opportunities, and community connection at the right time in the right place—with an innovative, digital multimedia content strategy across social, podcasts, videos, email, and the web.
Our audience consists of 44,000 U.S. vision care professionals, including opticians and optometrists. The fast-growing Insight Media social media channels reach over 250,000 monthly, and our social content is carefully curated for eye care professionals.
Our Team
Our award-winning, highly experienced team includes editorial, operations, social media, design, and business development experts who are passionate about delivering information and insights to eye care professionals. We are experts in the vision care industry with decades of experience, thought leadership, and deep relationships.
Erinn Morgan, Founder + Chief Content Officer
Erinn has been covering the vision care industry for three decades. She is a former Editor-in-Chief + Editorial Director of 20/20, Eyecare Business, Contact Lens Spectrum and Director of Social Media of PentaVision’s 10 OD/MD Publications. She’s a proud recipient of the OWA Pleiades Award 2022 and five FOLIO Awards for Editorial Excellence, including Best Magazine Issue in Healthcare.
Zack Tertel, Founding Managing Editor
Zack is the former Senior Managing Editor of Ophthalmic Professional and Ophthalmology Management magazines as well as Senior Editor of Optometric Management with nearly 15 years of experience covering the vision care industry. He is a Certified Project Manager and has experience producing a high volume of print/digital content while leading a staff of editors and writers.
Amanda Churchill, Director of Business Development
Amanda is the former Regional Sales Manager at Jobson Medical Information/WebMD, where she provided strategic planning and positioning through omni-channel marketing solutions for digital and print for over 15 years. She was also previously the Marketing Communications Manager at Signet Armorlite.
Erica Hochman, Social Media Specialist
Erica is the former Social Media Manager at PentaVision/BroadcastMed, managing editorial and paid social strategy, development, and execution. She is an expert in social boosting campaign execution and trending content creation.
Christy Brokens, Design Specialist
Christy has served as the Deputy Art Director at Better Homes & Gardens magazine and Meredith Corporation Home Design group, including Storage, Secrets of Getting Organized, and Best of Flea Market Style magazines. Her design awards include the PIA MidAmerica Graphic Excellence Award, Best of Category, and the Magnum Opus Award, Best Retail Publication.
Insight Media Contributing Authors
Melissa Barnett, OD, FAAO, FSLS, FBCLA
Victoria Garcia
John Sailer
Margery Weinstein