IRIS Issue 28

How Can ECPs Stay the Trusted Source in a Chatbot World?

Patients are increasingly turning to AI chatbots for health information, which presents eye care professionals with challenges and several opportunities.
Here, we unpack five ECP expert-served strategies for practitioners to remain the most-trusted source in a fast-changing, AI-infused vision care landscape.

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Eye Care Events

National Sunglasses Day 2026: Free Practice Resources

The Vision Council Foundation has kicked off its 2026 National Sunglasses Day campaign with a wealth of free, downloadable resources and tools for vision care practices. It is also offering up to 25 complimentary printed copies of its UV Protection Educational Pamphlet to ECPs upon request.

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Practice Strategies

ICYMI: A Completely New Way to Present Premium Lenses

Learn how one Master Optician is shifting the high-end spectacle lens conversation to focus on performance, presenting crucial, vision-enhancing solutions to appeal to today’s patient. Plus, get our primer unpacking the details on the latest premium lens products and their key features and benefits.

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Myopia Awareness Week: May 18–24

Myopia Profile Adds Patient Education Tools

In time for Myopia Awareness Week, May 18–24, Myopia Profile has introduced two resources designed to help families better understand and navigate childhood myopia management. The launches include the expansion of its AI-powered Ask Kate assistant to parents and caregivers along with a new Myopia Control Product Compendium on MyKidsVision.org.

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Exclusive Debut Issue

Have You Seen Insight Media’s IRIS Magazine?

Meet IRIS. An exciting, new interactive magazine designed for ECPs by our award-winning team. IRIS is delivered digitally to 44,000 eye care professionals and a social media audience of 200,000+. We cover Eyewear Style, Technology, Retail Intelligence, and High-Impact Practice Management Opportunities.

Read IRIS Here.