An upcoming panel at this week’s EYECON 2026 will explore how desire is engineered — through experience, identity, and emotion. Titled “Designing Desire: The Art of Experience-Driven Branding,” the session will take place March 6 from 11:30 a.m. to 12:30 p.m. and is approved by the American Board of Opticianry (ABO) for one hour of continuing education credit.
Featured panelists include Carl Curry, “The Gown Man of NYC” and sales director at Christian Siriano, Kweku Bediako, founder of Chocolate Clothes Global, and Gianluca Sardo, president of The Glasshouse. Erinn Morgan, chief content officer at Insight Media, and Tarrence Lackran, founder of EYECON and host of the EYECON[VERSATIONS] podcast, will moderate the discussion.
According to session organizers, the discussion will examine how fashion, architectural environments, and cultural storytelling intersect to influence brand perception. Panelists will discuss how service, storytelling, and physical space contribute to shaping memorable brand experiences—from couture salons to the intentionality of special design.
About EYECON
EYECON is a B2B luxury eyewear experience designed to connect designers, retailers, and industry leaders. The event is scheduled for March 6–8 at The Glasshouse in New York City during New York Eyewear Design Week. EYECON, a discovery-focused marketplace, connects luxury and premium eyewear brands with retailers, buyers, and media.
The conference will include a curated lineup of global brand partners showcasing collections, including several exhibiting in the United States for the first time. Plus, EYECON[VERSATIONS] Live will feature industry discussions, interviews, and continuing education. Among the other highlights planned for EYECON will be Le Petit Musée de Lunettes, a vintage eyewear museum and retail experience with frames from Selima Salaun’s personal archive. The exhibition will offer attendees a look at rare and historically significant pieces in eyewear design history.
Visit the EYECON website to register and for more information and event details.