EssilorLuxottica has launched Crizal Natural Look, a new anti-reflective coating designed to improve lens transparency by minimizing visible reflections. This new coating is engineered to deliver a more natural look by reducing both the intensity and visibility of reflections. By doing so, the company says this helps the lenses appear clear in a range of lighting conditions, particularly during social interaction and self-expression.
A Natural Look
EssilorLuxottica is positioning Crizal Natural Look as an aesthetic advancement in anti-reflective coatings. The focus is on maintaining color neutrality and minimizing reflection across multiple viewing angles. The result: lenses appear nearly invisible, allowing for clearer eye visibility and a more natural interaction during indoor and outdoor use, according to the company.
Advanced Aesthetics Technology
At the core of the new coating is Advanced Aesthetics Technology, a patented innovation developed after more than two years of research into residual reflection color of anti-reflective coatings. The technology is designed to optimize three key factors to achieve transparency: low light intensity, low color intensity, and high angular color stability.
Hélène Maury, light management technical leader at EssilorLuxottica, says this innovation made it possible to create a coating that makes reflections virtually disappear. “The result is effortless eye contact and authentic connection—empowering wearers to be seen exactly as they are,” she says.
Expert Evaluation
EssilorLuxottica says a panel of optical experts evaluated the coating’s appearance, including clear eye visibility, low mirror effects, minimal skin-tone change, and a consistent color-neutral look across multiple viewing angles. They reported more natural color rendering, including reduced yellow color cast, less perceived color shift, and significantly fewer light-related visual distractions compared to other selected Crizal lenses.
Also, the coating delivers scratch resistance comparable to Crizal Sapphire HR and Crizal Rock and higher resistance than Crizal entry-level options, along with protection against smudges, dust, water, and UV.
Company Perspective
“In a world where we connect and capture moments constantly, the way lenses appear on the wearer plays a vital role in how people see and feel,” says Ernesto Diaz, chief marketing officer, North America Professional Solutions at EssilorLuxottica. “Lens reflections remain one of the most visible and frustrating distractions for eyeglass wearers, making the glare reduction of anti-reflective coatings more important than ever.”
Diaz adds that the Crizal Natural Look “moves anti‑reflective technology forward in a way that feels genuinely new—not simply incremental.”
