WestGroupe has added two new styles to its Life Italia Kids collection, introducing new gradient detailing. Known for expressive details, fun finishes, and vibrant colorways, the collection now includes a new gradient frame front detail that adds flair to each frame.
Designed for Durability
The Life Italia Kids collection is designed for boys and girls ages 3 to 14. Frames are ultra-flexible and meant to withstand the rigorous activities of this age group while still meeting the needs of both parents and children. Styles from this collection feature TR-90 Grilamid frame fronts that offer a lightweight feel, durability, and shock resistance. Plus, they offer hypoallergenic, medical-grade rubber hinges that add flexibility and strength to each frame.
Upgraded Hinges
The hinges found on each Life Italia Kids frame are designed for active children. They can flex up to 270 degrees and return to their original position, giving kids the flexibility to wear them during all types of activities. Other design details found on these children’s frames include an embossed LIFE logo, adjustable temple tips, a metal free construction for comfort and safety, and an included head strap in coordinated colorways.
The New Styles
Targeted towards girls, style NI-157 features the brand’s new gradient frame front in fun color options. With a modified round shape, this frame is available in coral gradient, purple gradient, and aqua gradient. No matter what color is chosen, the temples continue the color story with matching hues from the gradient palette found on the front of the frame.
The second addition to the Life Italia Kids collection is style NI-164. Its wearable square shape gives children an easy-to-style profile with a clean look and feel. Featuring the brand’s advanced hinge technology, this frame also features an embossed logo on the hinges. Colorways include cobalt red, khaki gray, and black blue.