IRIS Issue 44

Thank You for Making Eye Care Work

Celebrating the People Who Make Eye Care Work

Labor Day is a perfect opportunity to recognize and reflect on the work that eye care professionals and their teams do every day. From caring for patients to managing a practice, your commitment helps advance the profession and the eye care industry. To our readers, thank you for the crucial work that you and your teams do throughout the year.
We hope you have a safe and relaxing Labor Day weekend.

Read More.

Industry Insights

The Vision Council Q2 Data Shows Stabilized Spending

The Vision Council’s Consumer inSights Q2 2026 report examined purchasing behavior across eyewear, contact lenses, eye exams, and managed vision care. Eyewear spending remained stable; purchases under $100 declined slightly, while the $200-and-over tier increased and the $100-$199 range was stable.

Read More

Myopia Action Month

Insight Media’s Myopia Action Month Strategy of the Week

Throughout Myopia Action Month, we’re sharing one expert, actionable myopia management strategy video clip each week. First up, Moshe Mendelson, OD, has a clear message: “Start early, start early, start early.” In this clip, he explains why practitioners shouldn’t “sit on the fence” when it comes to myopia.

Watch Here

Eyewear Trends

Inside the US Open With Polo Ralph Lauren

Insight Media was in attendance at the US Open in Queens this week inside the Polo Ralph Lauren Hospitality Suite to help celebrate the Polo Ralph Lauren x US Open Eyewear Collection—and catch an up-close look at the tennis action.

Watch the Behind-the-Scenes Reel Here.

Pipeline Treatments

B+L Advances Dual-Action Dry Eyedrop

Bausch + Lomb has announced plans to advance its investigational dual-action dry eye disease (DED) eyedrop into Phase 3 development. The announcement follows results from a Phase 2 clinical trial. The drop is designed to address ocular surface inflammation and tear evaporation, two underlying causes of DED.

Learn More.