In this interview with Insight Media’s Erinn Morgan, Dave Brown, CEO of IDOC, discusses several major IDOC initiatives designed to support independent optometry practices in 2026 and beyond. Brown shares details on the launch of Clerra, a new ophthalmic lens portfolio available through IDOC Labs. He also highlights the formation of IDOC Labs, the launch of a private-label contact lens brand in partnership with CooperVision, and new equipment offerings via partnerships with Coburn and Huvitz.

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