Posted inNewsletters

IRIS Issue 28

One Innovative Way to Present Premium Spectacle Lenses
Plus Key Vision Care Consumer Leanings in 2026, NEW Podcast with Holly Rush, and Watch Our Behind-the-Scenes ACE Awards Reel.
Insight Media IRIS Logo
Premium Lens Feature

Learn how one Master Optician is shifting the high-end spectacle lens conversation from ‘premium’ to ‘performance’—and focusing on presenting solutions. Plus, get our primer on the latest premium lens products and their unique benefits.

Read the Feature Here.
TVC Report

The Vision Council’s newly released Consumer inSights Q1 2026 report details spending trends across the vision care market. The report looks at exams, prescription eyewear, contact lenses, and sunglasses. The findings point to a slightly more cost-cautious consumer that is prioritizing value in optical products today.

Read More
HER Insight Holly Rush

In our latest HER Insight: Women in Vision Care Leadership podcast, we sit down with Holly Rush, Founder of Mariposa Advisors and Operating Executive at Blue Point Capital Partners. She shares her optical journey and discusses why her leadership style is centered around people, passion, and purpose. 

Watch Here
ACE Awards

This week, the Accessories Council hosted the 30th annual Accessories Council Excellence (ACE) Awards in NYC. Among the honorees were EssilorLuxottica, which received the Pioneering Spirit Award and Marcolin, recognized as a Legacy Honoree celebrating the company’s 65-year history.

Watch Our Behind-the-Scenes Reel Here.
IRIS Magazine

Meet IRIS. An exciting, new interactive magazine designed for ECPs by our award-winning team. IRIS is delivered digitally to 44,000 eye care professionals and a social media audience of 200,000+. We cover Eyewear Style, Technology, Retail Intelligence, and High-Impact Practice Management Opportunities.

Read IRIS Here.

Join our social community, where exciting things are happening.

Insight Media Group LLC

447 Broadway, 2nd Floor, Suite 1036

New York, NY 10013

insightmediagroup.com

Insight Media Logo

No longer want these emails? Click here to unsubscribe.

Leave a comment

Your email address will not be published. Required fields are marked *

Gift this article