IRIS Issue 25

Are Your Patients Turning to Dr. ChatGPT for Eye Care Guidance?

Step Aside, Dr. Google—Dr. AI Is Now in Practice.

One in four Americans now use AI for healthcare guidance—and 14% say it has led them to skip a provider visit altogether, according to a new report. Still, patient trust in AI remains split, creating both a challenge and an opportunity for eye care professionals. In this feature, we break down how patients are using AI before and after visits—and provide insights on how eye care professionals can stay at the center of care by guiding the conversation.

Read the Feature Here.

Myopia Masterclass

ICYMI: NEW Myopia Masterclass 10-Part Series—Step One

Our exclusive Myopia Masterclass series delivers strategies to master 10 crucial practice management-focused steps to a thriving myopia specialty. Here, we cover Step One: How to Identify and Prioritize Candidates for Myopia Management in Your Practice.

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Eyewear Trends

Step Inside the Alain Mikli SS26 Collection Launch in NYC

Watch our behind-the-scenes video showcasing this new style lineup including key trend takeaways such as black and red colorations in multiple ideations, colorful, printed acetates, one-of-a-kind design details, and luxurious, statement-driven silhouettes.

Watch Here

New Magazine Launch

Check Out the Debut Issue of IRiS Magazine

Have you seen Insight Media’s new digital magazine yet? IRiS is built specifically for eye care professionals—our eye-catching debut issue digs into the business of myopia management, smart eyewear, and style trends. We also provide a primer on oculomics and share a high-impact interview with new ABO Chair Phernell Walker.

Read IRiS Here.

Earth Month

5 Simple Ways to Celebrate Earth Month.

April is Earth Month—an opportunity to share your practice’s eco products with patients and the local community. It’s also a chance for team building around a cause—a business’ participation in sustainability efforts has been shown to significantly enhance staff acquisition and retention. Here, we share five simple ways to participate in Earth Month even if you missed Earth Day this week.

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