The NOW Awards by Vision Expo finalists have been named today. The lineup includes designers, brands, and creators worldwide that submitted frames, with finalists selected based on artistry, innovative design, functionality, and their role in advancing the eyewear industry.
A panel spanning design, retail, fashion, and eye care leaders reviewed hundreds of submissions. The NOW Awards are open to the entire global eyewear community. For the first time, finalists are not required to exhibit at Vision Expo, and there is no participation fee.
The NOW Awards winners will be announced March 12 from 4:30 to 5:30 p.m. at the NOW Stage during Vision Expo, held at the Orange County Convention Center in Orlando. Additionally, all submissions, including finalists and winners, will be displayed in a NOW showcase throughout the show.
“The idea behind NOW has always been to create a space where creativity leads and talent is celebrated,” said Nico Roseillier, creator and director of NOW by Vision Expo. “By opening the NOW Awards to the entire industry, we’re giving every designer, no matter where they are, the chance to showcase their work in a deeply meaningful way. These finalists represent the pinnacle of artistry, design, and innovation, and attendees at Vision Expo will have the exclusive opportunity to see their groundbreaking work on display and celebrate their achievements firsthand.”
Here are the brand finalists across multiple categories:
Best Optical Style – Independent
- Silhouette Atelier
- MOREL
- Bruno Chaussignand
- FORALL
- NINA MÛR
Best Optical Style – Licensed
- Vera Wang by Kenmark
- RACHEL Rachel Roy by A&A Optical
- 2 Blind Brothers by L’AMY
- Calvin Klein by Marchon
- Prada by EssilorLuxottica
Best Sun Style – Independent
- Paloceras
- Paradigm
- PRESS Eyewear
- KARÜN
- Thierry Larsy
Best Sun Style – Licensed
- Moncler by EssilorLuxottica
- Bradley Mischka by McGEE
- Alain Mikli by EssilorLuxottica
- All Saints by WestGroupe
- Sunday Somewhere by WestGroupe
Best Emerging Brand
- Francis de Lara Edition
- PRESS Eyewear
- Vuzix
- Paloceras
- EyeFly by MODO
Best Direct-to-Consumer Brand
- CEV Collection
- Pair Eyewear
- Jonas Paul Eyewear
The Ultimate Accessory, presented in partnership with the Accessories Council
- TALLA
- COTTI
- Sydnie Banks
- KURO Athletics
- Francis de Lara Edition