IRIS Issue 16

Vision Care and the Supreme Court Tariff Case.

Leadership Strategies Feature

Burned Out? 5 Crucial Strategies to Delegate Better

Experiencing burnout at work? Follow these five intelligent practice management strategies to cope with overload and delegate better without losing clarity or accountability. Delegation is a core leadership competency—it can empower your team, cultivate future leaders, and free your time for higher-level decision-making so you can focus on patient care and strategic growth.

Read the Feature Here.

Eye Health in Practice

New Study Links Smoking to Eye Aging and AMD

A new study from Wilmer Eye Institute researchers provides insight into how smoking contributes to AMD. We unpack the key insights in an exclusive interview with James T. Handa, MD, chief of the Retina Division. “This information strengthens that providers should emphasize to their patients the importance of smoking cessation.”

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NEW Podcast Episode

The Economic Insight Podcast Rick Van Arnam

How Will the Supreme Court Tariff Decision Affect Optical?

Our new episode features Rick Van Arnam, Regulatory Affairs Counsel for The Vision Council and partner with Barnes, Richardson & Colburn, an international trade and customs law firm. Rick breaks down today’s tariff environment, what it means for the vision care arena, plus his thoughts on the impending Supreme Court IEEPA tariff case decision.

Watch Here

Eyewear Culture

Hailey Bieber Stars in DKNY Eyewear Spring 2026 Campaign

Hailey Bieber returns as the global face of Marchon Eyewear’s DKNY for its spring 2026 campaign. Inspired by the art scene of downtown New York in the ’60s, the campaign centers Bieber in classic black-and-white photos wearing eyewear from the brand’s latest collection, photographed by Mikael Jansson.

Read On.

Global Eyewear Style

New Italian Eyewear Exhibit Planned for NYC Eyewear Design Week in March

Headed to Eyewear Design Week next month? A new collaboration between the Italian Trade Agency and ANFAO will unveil the Reflections–Italian Eyewear Exhibit, a curated selection of Italian eyewear brands on March 4. The experience will offer optical retailers a gallery-like environment featuring collections from Italy.

Learn More.