Continuing last season’s campaign and fashion story, Hailey Bieber returns as the global face of Marchon Eyewear’s DKNY for its spring 2026 campaign. This latest campaign brings us to a quintessential New York setting—an artist’s loft. Inspired by the art scene of downtown New York in the ’60s, Bieber can be found at the center of classic black-and-white photos wearing stylish looks from the brand’s latest collection, photographed by Mikael Jansson.
The spring 2026 campaign elevates fashion essentials by combining Bieber’s true style with DKNY’s creativity and reinvention. Read on to learn more about the new optical and sunwear styles from Marchon Eyewear featured in the campaign.
DK1040
Paying homage to the on-trend oval shape, DKNY optical style DK1040 offers wearers a smaller frame option. It is available in four colorways including black, dark gunmetal, taupe, and bordeaux. The frame features adjustable nosepads and a small but subtle logo detail and design on each temple.
DK557S
Sunglass style DK557S offers another miniature oval silhouette. Constructed of acetate, this frame also features a small but intricate DKNY metal logo on each temple. Colorways include brown tortoise and blue tortoise.
Campaign Style
The spring 2026 campaign expands on fame as an art form and offers a spin on the recreation of an icon with Bieber modeling effortless and fresh looks. Along with DKNY eyewear and a monochromatic color palette of black, beige, white, and denim, accessories such as a New York Yankees cap and handbags add a distinctive New York edge to each photograph. Some standout looks include tailored pants and loafers juxtaposed with a bra and oversized top, a pinstripe mini dress, relaxed jeans and a blazer, a trench coat and denim shirt worn open over layers, and the “Naked Dress,” made famous in Sex and the City, which has been reimagined in black with clear straps.