Posted inIRIS Newsletters

IRIS Issue 13

We Built This for You.
We invite you to visit the new Insight Media website, designed specifically for vision care professionals with focused, interactive content and a modern aesthetic. We cover the business of vision.
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Insight Media Website Launch

We invite you to visit the new Insight Media website, designed specifically for vision care professionals with focused, interactive content and a modern aesthetic. We cover the business of vision—providing ECPs with intelligent practice management and retail management insights and strategies. The site is packed with crucial market insights and practice opportunities plus News, New Products, Social Media Activations, Videos, Podcasts, and issues of our IRIS newsletter. 
Visit us to learn more. 

Click Here.
Virtual eye exam Visibly Court Ruling

This week, the South Carolina Supreme Court upheld a state law that bans online vision tests to obtain eyeglasses or contact lens prescriptions. The unanimous ruling closed a nearly decade-long legal challenge from Visibly, a Chicago-based telehealth company that has a virtual vision test platform.

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TURA Press Preview Eyewear Trends

Insight Media recently got a sneak peek at the key eyewear trends for 2026 from TURA in their gorgeous New York showroom. Ten spectacular trends were on display across the TURA brand portfolio. Check out our eyewear trends reel for standout trends including Garden Party and Wild Wave.

Watch Trends Video
OneCourt, an accessibility-focused startup, is partnering with NBA teams to enhance the live experience for blind and low vision fans. The company’s technology allows users to follow the action through touch with its tactile broadcast system that converts gameplay into vibrations.

OneCourt, an accessibility-focused startup, is partnering with NBA teams to enhance the live experience for blind and low vision fans. The company’s technology allows users to follow the action through touch with its tactile broadcast system that converts gameplay into vibrations. 

Learn More Here.
In this short video, @Melissa Barnett, OD, of @Alpine Blue Coaching explains mindful leadership, a trainable skill grounded in evidence and everyday decision-making. Drawing from decades of research, she breaks down how this framework can help leaders with managing stress, making thoughtful decisions, and building trust with their teams and patients.

In this short video, Melissa Barnett, OD, of Alpine Blue Coaching, explains mindful leadership, a trainable skill grounded in evidence and everyday decision-making that can help leaders manage stress, make thoughtful decisions, and build trust with teams and patients. 

Watch Here.

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