}
To close out the year, we’re highlighting the supercharged, engaging posts that made the biggest impression across our fast-growing social channels.
| IRIS is an interactive weekly newsletter covering the business of vision. Curated by the award-winning editorial team at Insight Media—IRIS is designed to help eye care professionals navigate today’s complex market. Follow us on Social to Connect. | | | | To close out the year, we’re highlighting the supercharged, engaging posts that made the biggest impression across our fast-growing social channels. These ten posts combined reached over 235,000 readers in 2025. Our top social content unpacked crucial market trends and practice opportunities, KOL video podcasts and interviews, breaking news, and style directions—all via an interactive community designed for eye care professionals. | |
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| | | VSP Vision has announced the completion of its acquisition of Marcolin—a global leader in eyewear design, manufacturing, and distribution—from PAI Partners and other minority shareholders. The initial agreement was first announced in September 2025. | |
| | | Step up your style prowess and watch our IRIS Magazine eyewear fashion shoot reel, which includes a teaser to some of next year’s top trends. Stay tuned for IRIS, an interactive digital magazine launching in March 2026 from the award-winning team at Insight Media. | |
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| | The Centre for Ocular Research (CORE) has released its latest issue of Contact Lens Update, focused on the third Tear Film & Ocular Surface Society (TFOS) Dry Eye Workshop report, or TFOS DEWS III. The publication provides expert summaries and downloadable resources designed to help eye care professionals incorporate the report’s latest findings into their care plans. | |
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| | In this short video, Dr. Melissa Barnett, OD, of Alpine Blue Coaching, explains that many of us spend our days responding to deadlines, demands, and expectations rather than intentionally shaping our lives. Here, she shares why mindful planning helps with prioritizing what matters most right now. | |
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