Zyloware-Kenmark, in partnership with Optical Academy, announced that National Eyewear Day will be held on June 6. Founded by Zyloware in 2016, the annual nationwide effort is dedicated to promoting eye health, comprehensive eye exams, and the importance of quality eyewear.
This annual opportunity for eye care practices celebrates eyewear as both a vision-care necessity and a form of personal expression. Practices, retailers, and industry organizations are encouraged to participate through educational outreach, community engagement, and social media campaigns.
Resources for Eye Care Providers
Zyloware-Kenmark offers a National Eyewear Day toolkit for ECPs interested in participating, which includes social media suggestions, an event planning guide, and kids coloring pages. The resources are designed to help practices engage patients and raise awareness about the importance of keeping eyewear prescriptions updated.
The organizers encourage ECPs to mark the day in several ways, including:
- Hosting an in-store event or promotion
- Setting up a selfie station for customers
- Capturing and sharing client testimonials
- Running a giveaway to boost engagement
- Utilizing the #NationalEyewearDay hashtag on social media.
Additional Events
This year’s observance will be preceded by free community eye exam events as well. Zyloware will host a free community eye exam event on June 5 from 4-6 p.m. at the company’s headquarters in Port Chester, N.Y. Plus, an event at the Kenmark Eyewear HQ in Louisville, Ky., will offer people of all ages comprehensive eye exams and prescription eyewear. Also, a Kid’s Corner will be designed to make the experience enjoyable for younger visitors.
Celebrating a Decade of Awareness
Since launching in 2016, Zyloware-Kenmark reports that National Eyewear Day-related programs have provided more than 540 free eye exams and pairs of eyewear within local communities. The campaign has also generated more than 5,000 social media posts using the hashtag #NationalEyewearDay. Hundreds of optical retailers nationwide participate each year.
It is observed annually on June 6, a date selected in honor of the birthday of Joseph Shyer, who founded Zyloware in 1923.