ZEISS Vision Care and ZEISS Medical Technology have launched five video series designed to make vision and eye health information more accessible to consumers.
The new formats on YouTube and TikTok provide expert knowledge in a storytelling format. The videos address common questions about eye conditions, vision care, and related technologies. Topics include myopia and astigmatism and how consumers can best prepare for an eye exam.
“Those are real questions people search for online, and we realized that ZEISS has the expertise to answer many of these questions,” says Claudia Rutten, head of brand marketing at ZEISS Vision Care. “Through new video content, we’re making this knowledge more accessible to consumers.”
The first videos are available on ZEISS Vision’s YouTube and TikTok channels, with additional videos scheduled for release in the coming weeks.
Video Series on YouTube
On Youtube, ZEISS has introduced two new formats focused on vision education and scientific information.
“Clearly Explained” features ZEISS experts discussing common eye conditions and broader visual health topics. The videos aim to clarify complex subjects and emphasize education rather than product-specific stories.
“Science Behind” explores the research and technology behind ZEISS innovations through interviews with company experts, university partners, and other specialists.
Short-Form Videos on TikTok
Three additional formats use short, conversational approaches to eye health education.
“Vision Answered” features a host discussing consumer questions with ZEISS experts, and each video concludes with a practical takeaway.
“Vision Revision” presents eye health information through humorous, classroom-style sessions that highlight two or three important points about a topic.
“Make it ZEISS” draws on familiar interests, including fashion, beauty, and sports, to explain more complex vision concepts through everyday comparisons.
“Better visual health begins with better understanding,” says Dr. Steve Schallhorn, chief medical officer of ZEISS Medical Technology. “By making trusted, clinical-based knowledge more accessible to people through a variety of video formats, we can help empower them to take a more active role in protecting their own vision throughout life.”