Registration is open for Vision Expo 2027, scheduled for March 10-13 at The Venetian Expo in Las Vegas. Produced by RX and The Vision Council, the event will bring together eye care and industry professionals for continuing education, product launches, and networking. Education begins March 10, and the exhibit hall will open March 11-13.
The 2027 theme—“What’s Your Vision?”—focuses on attendees’ different professional goals, from earning continuing education credits to evaluating new practice technology.
Early registration rates end Dec. 17, 2026. Discounted hotel rates are available through Feb. 5, 2027, or until the room block sells out.
“Vision Expo is the one place where eye care and eyewear come together with the education to support both,” says Ashley Mills, CEO of The Vision Council.
Exhibits and Education
More than 350 exhibitors will span the industry, including eyewear brands, independent designers, clinical and pharmaceutical companies, and practice technology providers. The Innovation Center will be a showcase for startups.
Plus, hundreds of hours of continuing education will be offered, covering optometry, opticianry, allied health, and business. Topics will include disease treatment, practice management, lens innovation, and digital health.
In addition, the NOW Stage and Innovation Stage will host discussions on business growth, artificial intelligence, technology, fashion, and trends.
Awards and Special Events
Key events at Vision Expo 2027 will include the NOW Awards, which recognize achievements in optical and sunglass design, direct-to-consumer brands, and emerging designers. NOW Award submissions are due Feb. 5, 2027. Also, the Vision Expo Fashion Show will preview upcoming eyewear trends.
Also, Reade Fahs, executive chairman of National Vision, will receive the Prevent Blindness Person of Vision Award.
Other events include the VSP Vision Innovation Challenge, featuring startup pitches, and the United Opticians Association College Bowl, a quiz-style competition where schools can win a $1,000 first-place prize.
The show will also feature dedicated networking lounges, including the Indie Lab Speakeasy and TVC Bar.