IRIS Issue 45

What Does It Mean to Call Yourself an Optician?

In Part 1 of our new Comprehensive Guide to Optician Certification, we connect with industry experts to answer this question and explore the driving forces behind the “Get Certified, Stay Certified” movement. Part One of our series explores the differences in licensure requirements across state, certification vs licensure, and how professional certification can benefit everyone involved in vision care.

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Breaking News

Reade Fahs Named Prevent Blindness 2027 Person of Vision

Prevent Blindness has named Reade Fahs, executive chairman of National Vision Holdings, Inc., as the recipient of its 2027 Person of Vision Award. The organization will recognize Fahs during the annual Person of Vision Award Gala on March 10, 2027, at The Venetian Resort in Las Vegas in conjunction with Vision Expo.

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Contact Lenses

Alcon AL Targets Young Contact Lens Wearers

Alcon has introduced AL, a new collectible contact lens case that the company says is designed to make the first-time contact lens experience more engaging for young wearers. The compact, portable collectible clips onto backpacks and stores a backup pair of contact lenses in their original blister packs.

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Myopia Action Month

Strategy of the Week Video: Engage the Child and the Parent (with Snacks)

Successful myopia management isn’t just about treatment. In this week’s Myopia Action Month strategy, Nicholas Despotidis, OD, explains how everything from providing children snacks and Pokémon cards to simply asking them about school can help build engagement.

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FW26 Eyewear Style

Social Media Reel: Step Inside Longchamp’s FW26 Eyewear Celebration

Ahead of New York Fashion Week, Insight Media joined Longchamp this week at La Maison Unique in SoHo for “Frame and Flavor,” an exclusive event celebrating the launch of the brand’s FW26 eyewear collection.

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