Posted inIRIS Newsletters

IRIS Issue 41

Dry Eye, AI, and Nancy Kerrigan.
Plus a Must-Watch Multifocal Series Video, AI in 60 Seconds, and the NECO Industry Collaborative Sets Dates.
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Dry Eye Decoded

Can practices start building a dry eye practice without immediately investing in fancy diagnostic technology? Melissa Barnett, OD, FAAO, FSLS, FBLCA, ACC, unpacks why building a dry eye practice does not have to start with purchasing high-end technology. It can begin today with simple tools already in the practice— and by making a few intentional changes when evaluating, listening to, and examining patients.

Learn More.
AI in 60 Seconds

AI in 60 Seconds is a new Insight Media series written by AI expert Ukti Vora—each regular installment offers quick, easy-to-implement tips to help ECPs enhance practice excellence by putting artificial intelligence to work. First up: How to save time by using AI chatbots to draft personalized recall messages.

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Multifocal Video Series

Next week, Insight Media debuts an exciting peer-to-peer educational video series—entitled ‘Building a Multifocal Contact Lens Practice.’
This editorial series is made possible with support from Menicon America. Watch the series teaser here—and stay tuned for the first video dropping next Tuesday, Aug. 18. 

Watch Here
NECO Industry Collaborative 2025

NECO will hold its annual Industry Collaborative Nov. 5-6, 2026. The event’s theme is “Traversing the Shift: Critical Thinking & Patient-Centered Care in an Era of Emerging Technology,” which NECO says will move beyond the hype surrounding artificial intelligence to explore the human side of technological change.

Learn More.
Nancy Kerrigan CLI

This week, Olympic medalist figure skater Nancy Kerrigan appeared in a video for The EASY Way, which encourages eye care professionals to use the Contact Lens Institute’s free educational resources to help patients build healthy contact lens habits.

Check it Out Here.

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