IRIS Issue 29

3 Practice Strategies for Sustainable Excellence.

The Grind is Real. 3 Strategies for Sustainable Excellence.

One expert optometrist shares three critical practice strategies for achieving high performance through a combination of focus, recovery, and disciplined presence—versus constant intensity.

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Myopia Awareness Week

Myopia Masterclass Strategy of the Day Social Media Series

Did you catch our Myopia Masterclass Strategy of the Day social media series this week? May 18-24 is Myopia Awareness Week, championed by the Brien Holden Vision Institute. Expanding upon Insight Media’s ‘Myopia Masterclass’ series, we continue the momentum with this educational social media series running each day this week.

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Myopia Masterclass

ICYMI: Does Your Practice Have a Myopia Champion?

Step Two of our Myopia Masterclass series checks in with two ODs in thriving myopia management practices—who share their patient education strategies, from myopia progression simulators to targeted educational materials and training myopia champions in the practice. Bonus: Watch an informative video interview with Jeff Goodhew, OD.

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A New Magazine for ECPs

Check Out Our Interactive IRIS Magazine

Meet IRIS. An innovative, new interactive magazine designed for ECPs by our award-winning team. IRIS is packed with key practice strategies, peer-to-peer videos, style, and more. We focus on the business of vision with key retail and practice management strategies.

Read IRIS Here.

Optometric Survey

Want to Have a Say on Optometric Podcast Content and Delivery?

Take this 2-minute, anonymous survey from Insight Media partner, The Nerdy Optometrist, exploring where podcasts fit into the professional lives of eye care practitioners. The goal? To better understand listening habits of optometrists, students, researchers, and more.

Learn More.