Posted inIRIS Newsletters

IRIS Issue 24

3 Retail Trends That Will Give Your Optical an Edge.
Plus Tennessee ODs Expand Scope, Myopia Masterclass Step One, and the New IRIS Magazine Debut..
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Retail Trends

Retail sales are projected to grow 4.4% to $5.6 trillion in 2026, and the optical retail side of vision care practices is in a position to capitalize. Our latest feature unpacks three of the most impactful retail trends shaping optical in 2026 and beyond—click below to reveal the game-changing trends.

Read the Feature Here.
Collaborative Care

Our exclusive Myopia Masterclass series delivers strategies to master 10 crucial practice management-focused steps to a thriving myopia specialty. Here, we cover Step One: How to Identify and Prioritize Candidates for Myopia Management in Your Practice.

Read Here
optometry news

Tennessee has enacted new legislation expanding the scope of optometric practice, with a focus on laser procedures and updated clinical authority. With the update, Tennessee becomes the 16th state to authorize certain in-office ophthalmic laser procedures for optometrists. 

Learn More
IRIS Magazine

Have you seen Insight Media’s new digital magazine yet? IRIS is built specifically for eye care professionals—our gorgeous debut issue digs into the business of myopia management, smart eyewear, and style trends. 

Read IRIS Here.
Sustainability Matters

Two-thirds of Americans are willing to pay more for sustainably made goods, resulting in less price resistance to eco-conscious products in the optical. Eco efforts are good for the planet—but there are also practical reasons why sustainability efforts simply makes good business sense.

Read More.

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