IRIS Issue 21

Ophthalmology’s Numbers are Declining. Here’s Why Collaborative Care is Imperative for ODs.

Practice Insights Feature

The Why + How of Collaborative Vision Care

It’s the perfect storm. The number of people with visual impairment or blindness in the United States is expected to double to more than 8 million by 2050, while the number of practicing ophthalmologists is rapidly declining. Is a more robust co-management model across optometry and ophthalmology becoming imperative?

Read the Feature Here.

HER Insight Podcast

UOA’s Gwen Cooper on the Big Opportunity for Opticians

In our latest HER Insight: Women in Vision Care Leadership podcast, we sit down with Gwen Cooper, CEO and executive director of the United Opticians Association. Here, she reveals thoughts on her own leadership style plus the big opportunities for opticianry today. Check out the 7-minute interview.

Watch Here

Optometry Events

Collaborative Care is Theme of World Optometry Week

This week is World Optometry Week. This global initiative led by the World Council of Optometry recognizes the vital role optometrists play. This year’s theme, “A Shared Vision: Collaboration in Global Eye Care,” highlights how coordinated efforts across the healthcare system are meeting growing eye care demand.

Read More

Eyewear Trends

What is Blendism—an Enticing Eyewear Trend to Watch in 2027?

Watch this 1-minute video with Selin Olmsted, founder of Selin Olmsted Studio and the annual Eyewear Trend Report, to find out.

Watch Here.

Exclusive Interview

Why Is Having The Right Eyewear Crucial For An Olympic Gold Medalist?

USA Olympic gold speed skater and Oakley athlete Jordan Stolz sat down at Vision Expo for an exclusive interview with Insight Media. In this short video, he shares why the right lenses are critical for clarity, peripheral vision, and reaction time.

Watch Here.