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IRIS Issue 19

We Designed a Magazine for You. Meet IRIS.
Plus Behind the Scenes at Vision Expo, 5 Eyewear Forecasting Trends for 2026, and TODAY Show’s Bobbie Thomas.
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IRIS Magazine

IRIS is an exciting, new interactive digital magazine from the award-winning team at Insight Media, delivered digitally to 44,000 eye care professionals and a social media audience of 200,000+. We cover Eyewear Style, Technology, Retail Intelligence, and High-Impact Practice Management Opportunities.

Read IRIS Here.
Vision Test Kiosk

Do you know the key eyewear trends for 2026? Gain an optical edge with a look at 5 bold directions—and a teaser to 2027. At the kickoff of Vision Expo, we check in with visionary Selin Olmsted to dive into eyewear style.

Read On
NOW Awards Finalists Announced for 2026

Stay tuned to Insight Media’s social channels during Vision Expo for behind-the-scenes videos and key takeaways. Here, catch scenes from EssilorLuxottica’s SWITCH, the OWA Champagne Breakfast, and Prevent Blindness’ Person of Vision Awards.

Watch Here
“Designing Desire: The Art of Experience-Driven Branding,” the session will take place March 6 from 11:30 a.m. to 12:30 p.m. and is approved by the American Board of Opticianry (ABO) for one hour of continuing education credit.

Join the fun and catch our interview with TODAY’s Bobbie Thomas, a speaker at EssilorLuxottica’s SWITCH summit this week in Orlando, where she spoke about her journey with health issues and presbyopia.

Watch Here.
SCOTUS Tariffs + Vision Care

The Supreme Court ruled against the use of the IEEPA to impose sweeping tariffs on imports from many countries. Learn what that means for vision care and beyond—watch our short video clip here.

Learn More.

Join our social community, where exciting things are happening.

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