In August 2025, the award-winning editorial team at Insight Media officially launched our interactive social media channels. Our goal: bring information-packed, industry-relevant content directly to eye care professionals wherever they are.
From crucial market trend features and video interviews on cutting-edge topics to podcasts and behind-the-scenes photoshoots, our focus has been on bringing ECPs content that is accessible, timely, and engaging across all of our interactive platforms.
In less than six months, Insight Media’s social media reach has grown to tens of thousands of eye care professionals each week, including optometrists, opticians, ophthalmologists, and industry professionals who have turned to our channels for insight on key practice opportunities, market trends, style directions, and more.
To close out the year, we’re highlighting the supercharged, engaging posts that left the biggest impression across all of our social media channels. Altogether, these 10 posts reached over 235,000 readers.
Here are the Insight Media Top 10 posts of 2025.
1. Essilor Stellest Lens Launch Interview
Our exclusive video interview on the launch of Essilor Stellest earned the top spot in 2025. Filmed at the American Academy of Optometry 2025 meeting, the conversation explored Stellest, the first FDA-authorized spectacle lens clinically proven to slow myopia progression in children.
Beyond the milestone approval itself, the discussion unpacked the science behind the lens, training resources for optometrists and opticians, and strategies for practices to begin integrating this myopia management innovation.
2. HER Insight Podcast with MyEyeDr. CEO Sue Downes
In this episode of HER Insight: Women in Vision Care Leadership, Sue Downes, CEO and co-founder of MyEyeDr., shared her perspective on leadership and where she sees the biggest opportunities ahead for retail and optometry.
Reflecting on her leadership philosophy, Downes noted, “I think about not being a leader or CEO … I think about being a coach.” That mindset—and the broader conversation around growth, culture, and opportunity—clearly resonated with our audience.
This is the first of several moments from the HER Insight podcast series that landed in our Top 10. These informative and inspiring conversations with world-class female leaders across the business of vision connected with our followers throughout the year.
3. Marchon | Altair FW25 Press Preview Eyewear Trends
This reel from the Marchon | Altair FW25 Press Preview delivered an early look at the eyewear trends shaping the season ahead. From jewel and stone accents to 90s-inspired silhouettes, olive green hues, and tennis-influenced athleisure looks, the preview gave ECPs a headstart on fashion directions to consider for their opticals.
4. The Economic Insight Podcast with Ashley Mills & Giulia Valmassoi
In this episode of The Economic Insight Podcast, we sat down with Ashley Mills, CEO of The Vision Council, and Giulia Valmassoi, CEO of Thema Eyewear, for a timely discussion on how tariffs are impacting the U.S. vision care industry.
The conversation included insights from a recent meeting between industry leaders and the Office of the United States Trade Representative, what eyewear manufacturers are facing right now, and what may come next for the market.
5. HER Insight Podcast with CooperVision VP Jennifer Lambert
Our HER Insight podcast featuring Jennifer Lambert, VP of Myopia Management and Cornea Care at CooperVision and a recent Stevie Award winner, sparked strong engagement across platforms.
The episode covered current opportunities in myopia management, Lambert’s leadership philosophy, challenges she’s faced along the way, and advice for aspiring female leaders navigating the profession.
6. Vision Expo West 2025 Preshow Teaser
This high-energy reel captured the excitement of the first day of Vision Expo West 2025, offering a snapshot of some of the biggest opportunities shaping eye care heading into the meeting. The video highlighted continuing education, energizing connections, and conversations about the future of optometry, opticianry, and the eye care industry.
7. IRIS Magazine 2026 Launch Eyewear Fashion Shoot
Our behind-the-scenes reel from the IRIS Magazine photoshoot offered an early look at eyewear style trends shaping Spring 2026, teasing bold design directions including:
- Loud Luxury
- Romantic Nostalgic
- Wild Color Combinations
- New Animal Prints
Stay tuned for IRIS, Insight Media’s interactive digital magazine launching March 2026.
8. Donegar | TOBE Spring 2025 Eyewear Trends
Insight Media sat down with trend forecasters from Doneger | TOBE at Vision Expo East 2025 to break down the eyewear styles shaping Spring ’25. From princess blue and angora neutrals to futuristic and classic silhouettes, the conversation offered ECPs a preview of what consumers would soon be asking for.
9. HER Insight Podcast with 20/20 Quest’s Jacqueline Grove
In this episode of HER Insight, Jacqueline Grove, president of 20/20 Quest, a National Vision-sponsored charitable foundation, joined us for a wide-ranging conversation on leadership and impact. She shared insights on the mission to help end the global vision crisis, the future of vision philanthropy, and practical advice for aspiring female leaders.
10. HER Insight Podcast with The Vision Council CEO Ashley Mills
Rounding out the Top 10, Ashley Mills, CEO of The Vision Council, joined us for a HER Insight podcast episode focused on leadership strategies.
In this short clip from the podcast, Mills talks about the importance of building the right support network and putting the right infrastructure in place for female leaders to thrive.
That’s a Wrap on 2025
Thank you for following, engaging, and supporting Insight Media across all of our social media channels this year. We’re grateful for the conversations, feedback, and community. We’ll see you in 2026.