IRIS: Issue 8

Is Detecting Systemic Disease Through the Eye the Wave of the Future?

IRIS is an interactive weekly newsletter covering the business of vision. Curated by the award-winning editorial team at Insight Media—IRIS is designed to help eye care professionals navigate today’s complex market. Follow us on Social to Connect.

Emerging Market Trend Feature

Is Detecting Systemic Disease Via the Eye the Wave of the Future?

Oculomics is today’s buzzword, but is it here to stay? A recent survey revealed that 87% of eye care practitioners were not familiar with the term “oculomics.” Here, in Part One of our series on the fast-emerging practice, we unpack a primer with the details and backstory. In Part Two coming soon, we’ll look at how three ODs are implementing oculomics in practice.

Click Here to Read the Feature.

Video Interview

The Aesthetics Opportunity in Your Dry Eye Practice

Watch our quick video clip with Melissa Toyos, MD, an ophthalmologist with Toyos Clinic with locations in Memphis, Nashville, and New York City, who has successfully built a robust aesthetics practice through her respected dry eye clinic.

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IRIS Fashion Shoot

Do You Know the Key Eyewear Style Trends for 2026?

Step up your style prowess and watch our IRIS Magazine eyewear fashion shoot reel, which includes a teaser to some of next year’s top trends. Stay tuned for IRIS, an interactive digital magazine launching in March 2026 from the award-winning team at Insight Media.

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Retail Insights

5 Retail Trends Coming in 2026

From the luxury-value bifurcation to the digital-physical dance, retail trends will move in unique directions in the new year. Here, we share five trends that could also influence successful outcomes in optical retail.

Learn More Here.

100-Year Milestone

𝗭𝗘𝗜𝗦𝗦 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝗖𝗲𝗻𝘁𝘂𝗿𝘆 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗨.𝗦.

Over the last century, ZEISS has grown from a single-office in NYC to 30 U.S. locations, won Oscars for lens technology, helped send the first images of the earth from the moon, and was the first to apply sunglass-level UV protection to clear lenses. Watch this video to learn more.

Learn More Here.