IRIS: Issue 7

Are You Ready for Oculomics? Dr. Gelb Unpacks the Opportunity for Optometry. Plus 3 Tools for Overwhelm from Dr. Barnett, Captivating 2026 Eyewear Trends, and a Roadmap to the “Patient of the Future.”

IRIS is an interactive weekly newsletter covering the business of vision. Curated by the award-winning editorial team at Insight Media—IRIS is designed to help eye care professionals navigate today’s complex market. Follow us on Social to Connect.

Professional Insight Feature

Overwhelmed? 3 Simple Tools for Mindful Planning.

In a fast-moving world, many of us find ourselves living reactively. We are frequently “putting out fires,” responding to demands, deadlines, and expectations rather than intentionally designing our days. As we move into a new year, skilling up with mindful planning can benefit your business, practice, career, and life. In this feature article, Melissa Barnett, OD, shares two steps and three tools that can help you stay focused.

Click Here to Read the Feature.

7-Minute Video Interview

Is Oculomics the Future of Optometry?

Catch our video interview with Kerry Gelb, OD, where he details his own experience with oculomics in practice detecting systemic disease through retinal imaging. He also unpacks what the future holds for eye care providers who embrace this fast-rising practice opportunity.

Watch Here

IRIS Magazine Fashion Shoot

Do You Know the Key Eyewear Style Trends for 2026?

Step up your style prowess and watch our IRIS Magazine eyewear fashion shoot reel, which includes a teaser to some of next year’s top trends. Stay tuned for IRIS, an interactive digital magazine launching in March 2026 from the award-winning team at Insight Media.

Watch the Reel Here

Future Practice Insights

Who is the “Patient of the Future?”

A new report from the VSP Global Innovation Center unpacks a roadmap for ECPs by providing the future consumer behaviors and technologies that will shape health care—and vision care.

Learn More Here.

Color Trends

Pantone Color of the Year 2026

Floaty and fluid, Pantone 11-4201 Cloud Dancer has just been revealed as the Color of the Year for 2026. Does your optical feature any white-hued styles? Now is a great time to display them front and center.

Learn More Here.