Posted inIRIS Newsletters

IRIS: Issue 6

IRIS: The Aesthetics Opportunity Hiding in Your Dry Eye Practice, Industry Leaders Talk Tariffs with USTR, IRIS Livestream and the Color of 2026.
Welcome to IRIS, a new, interactive newsletter for eye care professionals.
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IRIS is an interactive weekly newsletter covering the business of vision. Curated by the award-winning editorial team at Insight Media—IRIS is designed to help eye care professionals navigate today’s complex market. Follow us on Social to Connect.

aesthetics practice optometrist

The nonsurgical aesthetics market is exploding, and some eye care practices are getting on board. Here, one ophthalmologist and one optometrist detail their own dry eye practice pathways into an aesthetics specialty that is helping to enhance the patient experience.

Click Here to Read the Feature.
Economic Insight Podcast on Tariffs

In our latest episode, Giulia Valmassoi, CEO of Thema Eyewear, and Ashley Mills, CEO of The Vision Council, share details from the recent vision care industry meeting with USTR to discuss how tariffs are affecting both eyewear makers and eye care providers.

Watch Here
IRIS Photo Shoot Livestream

Our interactive IRIS digital magazine will debut in March 2026—get a sneak peek preview of what’s to come by joining in our New York City fashion shoot this Monday, Dec. 8th, at 12pm EST via LinkedIn LIVE. We look forward to having you join us behind the scenes!

Join the Livestream
Optometry Travel Grants

The AOA and American Optometric Student Association have committed to offering more than 2,000 travel grants to attend AOA+ at Optometry’s Meeting in Phoenix in June. The grants are for optometry students, early career optometrists, and optometric educators—applications open with meeting registration in January.

Learn More Here.
Pantone Color of the Year 2026 Cloud Dancer

Floaty and fluid, Pantone 11-4201 Cloud Dancer has just been revealed as the Color of the Year for 2026. Does your optical feature any white-hued styles? Now is a great time to display them front and center. 

Learn More Here.

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