IRIS: Issue 2

IRIS This Week: Optometry Reimagined at NECO for a High-Tech, AI-Supported Reality, Plus Optical Tariffs, MyEyeDr. Podcast, and Patient Mental Health.

IRIS is an interactive weekly newsletter covering the business of vision. A crucial tool packed with cutting-edge practice and retail management content and industry insights. Curated by the award-winning editorial team at Insight Media—IRIS is designed specifically to help eye care professionals navigate today’s complex market. Welcome to the Insight Media community.

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Market Insight Feature

Short on Staff? 6 Automated Technology Solutions.

As the demand for eye care services soars and over 60% of optometric offices have significant staff shortages, many practices are struggling to stay on pace with patient care. Our latest feature explores a lineup of technology solutions that are helping some practices stay efficient and patient-focused.

Click Here to Read the Feature.

HER Insight Podcast

CooperVision Myopia Leader Jennifer Lambert

Our focused, 8-minute podcasts dig into the leadership philosophies and strategies of the vision industry’s top female leaders. In our latest episode, hear from Jennifer Lambert, VP of Myopia Management & Cornea Care at CooperVision, and a recent Stevie Award winner for her myopia work.

Watch Here

NECO Industry Collaborative

Optometry, Reimagined? 3 Key Ideas for a High-Tech Future

Check out our thought-provoking feature unpacking crucial ideas for the a high-tech, AI-supported future of optometry—which also includes a Q+A with Howard Purcell, President & CEO of the New England College of Optometry, straight from the NECO 2025 Industry Collaborative.

Watch Here

The Economic Insight Podcast

How are Tariffs Affecting the Industry?

“The reality is that tariffs have gone up…and it’s going to force goods to go up in cost.” Watch the debut episode of our new video podcast series, featuring Omar Elkhatib, Senior Manager of Government Relations at The Vision Council. He reveals the real impacts of tariffs on the eye care industry, including a look at most-affected products.

Watch the 8-Minute Podcast Here.

Eyewear Trend Report

Do You Know the Key FW25 Eyewear Trends?

Dial in your style prowess and watch our insider FW25 eyewear trend video featuring 6 emerging specs fashion directions revealed at this fall’s Marchon | Altair Press Day in New York City. Teaser: gems and stones, tennis and athleisure, and olive green are all involved.

Learn More.