IRIS Issue 17

The Vision Test Kiosk Controversy, Unpacked.

Market Insights Feature

Is There a Place for the Vision Test Kiosk?

Automated vision test kiosks are cropping up in national retailer eye care centers across the United States—and drawing concerns from the optometric community. Here, we cover the latest updates, share feedback from the kiosk maker’s CEO, and outline our own experience with the test.

Read the Feature Here.

Myopia Management

ICYMI: The 2026 Myopia Landscape Practice Roadmap

As myopia prevalence continues to rise globally, more treatments to manage the condition are becoming available. This feature breaks down the current landscape of myopia management, including treatment options, pipeline solutions, and insights from several myopia experts, including a video interview with myopia pioneer Noreen Shaikh, OD.

Read On

NEW Podcast Episode

Are You ‘Going for It’ at Work? Here’s Why That Matters.

In our latest HER Insight: Women in Vision Care Leadership podcast, we sit down with Megan Moloney, CEO of Europa Eyewear and president of the Optical Women’s Association. She reflects on her 30+ years in the industry and shares her leadership philosophy, including sage advice for aspiring female leaders to “Go for it.” in their jobs and careers.

Watch Here

Eyewear Culture

Watch Our BTS Video from the A$AP Rocky x Ray-Ban Metal Collection Launch

Check out our insider video from the exclusive A$AP Rocky x Ray-Ban Metal Collection launch event in NYC last week. Insight Media was on hand for the collection’s debut, which fused fashion, eyewear, and music.

Watch Here.

Economic Insight

Podcast Clip: The Supreme Court Ruled Against IEEPA Tariffs. What’s Next?

Last week, the SCOTUS ruled against the use of the IEEPA to impose sweeping tariffs on imports from many countries. Learn what that means for vision care and beyond—watch our short video clip here.

Learn More.