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Myopia Masterclass Issue 2

Myopia Masterclass Debut Issue: Mastering the Business of Myopia Management
This special email kicks off Insight Media’s Myopia Masterclass—a monthly newsletter for eye care professionals unpacking intelligent business and practice management strategies.
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Myopia Masterclass

Whether launching a myopia management specialty in your optometry practice or growing one you have already started, it is beneficial to determine early on which patients you will treat.

Some experts in the field recommend preparing every child for the possibility of myopia management even before onset, while others narrow their focus to those who are just beginning to exhibit symptoms.

“We recommend that you talk about myopia with every child of any age coming in for primary care,” says Matt Oerding, CEO and co-founder of Treehouse Eyes. Introduce the concept early, Oerding suggests, and check axial length as part of your pre-test routine.
Bonus Content: Watch our exclusive video interview with Kate Daluyin, OD, for expert myopia management strategies at the link below.

Read the Article Here.

Navigating the sea change in myopia with new products and increasing parental awareness? Our exclusive, monthly Myopia Masterclass series delivers intelligent business strategies to master 10 crucial practice management-focused steps to a thriving myopia specialty. Catch our first installment, 10 Steps to Mastering the Business of Myopia Management, here.

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