IRIS: Issue 1

Can Your Practice Really Profit from Smart Eyewear?

WELCOME TO THE DEBUT ISSUE OF IRIS.

Imagine an interactive weekly newsletter covering the business of vision. A crucial tool packed with cutting-edge practice and retail management content and industry insights. Curated by the award-winning editorial team at Insight Media—and designed specifically to help eye care professionals navigate today’s complex market.

This is IRIS.

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Market Insight Feature

Can Your Practice Really Profit from Smart Eyewear?

The category is exploding with big-name, AI-enabled, features-packed options—and fast-growing consumer interest. Here, we share why eye care practices have a distinct opportunity to capitalize on this momentum, along with 3 smart positioning strategies.

Click Here to Read the Feature.

Have You Seen Our Podcast?

HER Insight: Women in Vision Care Leadership

Insight Media’s focused, 8-minute podcasts dig into the leadership philosophies and strategies of the vision industry’s top female leaders. In our latest episode, hear from Sue Downes, CEO and Co-Founder of the MyEyeDr., the innovative vision care retailer with 921 U.S. stores.

Watch it Here

Exclusive AAOpt Interview

Myopia Breakthrough: Watch Our Essilor Stellest Interview

Stellest is the first FDA market-authorized spectacle lens clinically proven to slow myopia progression in children. Get the inside line on the science behind Stellest, newly announced ordering availability, and the myopia opportunity for optometrists and opticians.

Watch it Here

The Economic Insight Podcast

How are Tariffs Affecting the Industry?

“The reality is that tariffs have gone up…and it’s going to force goods to go up in cost.” Watch the debut episode of our new video podcast series, featuring Omar Elkhatib, Senior Manager of Government Relations at The Vision Council. He reveals the real impacts of tariffs on the eye care industry, including a look at most-affected products.

Watch the 8-Minute Podcast Here.

On Our Social Channels

Do You Know the Key FW25 Eyewear Trends?

Dial in your style prowess and watch our insider FW25 eyewear trend video featuring 6 emerging specs fashion directions revealed at the recent Marchon | Altair Press Day in New York City. Teaser: gems and stones, tennis and athleisure, and olive green are all involved.

Check Out the 6 Trends Here.